Crayola, in association with Max-Matching Entertainments, is to launch a Crayola Experience location in Beijing’s Top Park, a new FEC complex, in 2026.
The Crayola Experience already has a number of locations in the US, and this announcement marks the creativity brand's first deal for an international Crayola Experience location.
The new 40,000sq.ft Crayola Experience will provide diverse family-centered experiences including creativity-forward interactive activities with Crayola core products, animation theatres, colour labs, and customised products, empowering children to draw their own colourful world with Crayola.
Warren Schorr, Crayola senior vice president business development, global licensing and experiences, said: "On behalf of Crayola, we are profoundly grateful to Max-Matching Entertainments, and the local city officials for embracing our mission to connect generations, cultures and families through unique colour and creativity activations.
"We look forward to helping make Top Park a destination for imagination-inspiring activities and unique learning experiences for children."
