Immersive attraction designer Conductr has appointed a new managing director of US operations as it continues its expansion in the country.
Adrian Jones has joined the company, bringing his experience at brands such as Merlin Entertainments and Zip World to the Conductr team. He will be located at the company's US base in Orlando, Florida, and will lead Conductr's strategic expansion, partnerships and technological innovation in North America.
Jones said: "I'm thrilled to be joining Conductr at such a pivotal moment for the company. The way technology is transforming social experiences is truly exciting, and Conductr is at the forefront of this movement. My focus will be on growing our partnerships, refining our US strategy and ensuring we continue delivering world-class immersive experiences."
Peter Cliff, the company's CEO and co-founder, added: "The US market for immersive entertainment is growing fast, and there’s a massive opportunity for innovation. Audiences are looking for experiences that bring people together in new and exciting ways. With Adrian’s leadership and deep industry knowledge, we’re in the perfect position to scale our impact, strengthen key partnerships and redefine what’s possible in the US market."
