Peter Collinge has been named managing director of Novomatic UK’s new Bulldog Games, a fresh brand created to take the group into new areas of coin-operated games.

Peter Collinge

Full details of the departure from the Category C/AWP history at Bell Fruit and Astra Games will be made clear on one of the group’s largest EAG stands at ExCeL (January 16-18).

Collinge is already well known in the industry, having had 34 years’ experience in the UK market covering most sectors and latterly as COO at the Gamestec Playnation Group. 

He was eight years at Gamestec as operations director and previously has been in the same role at Games Media and at Leisure Link.

Said Collinge: “I have always maintained a strong interest and understanding of the leisure sector and it was a substantial part of my role at Gamestec having built up the FEC, bowling and holiday parks division.

“Joining Bulldog Games and launching a very strong line-up of new products for the amusement industry is a very real challenge, and one to which I look forward very much.”