CJ 4DPLEX and Regal have revealed that the latest 4DX location in the US will open at Regal Avenues Stadium 20 in Jacksonville, Florida today (November 1) and the launch movie will be the Queen biopic, Bohemian Rhapsody.

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This marks the second 4DX theatre in Florida and the 11th location in the US .This expansion is part of a larger deal with Cineworld Group, parent company of Regal, to bring the total number of 4DX US locations in the coming years to 85, with over 500 locations worldwide already.

CJ 4DPLEX's 4DX immersive theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents.

"We have seen a great expansion of our 4DX cinema technology and Regal has been an excellent partner that has shown us great support and understands our vision to push the limits of what is possible inside of a movie theatre auditorium. It is an exciting time as we launch the opening with Bohemian Rhapsody, taking viewers into the incredible journey of Queen for a foot-stomping, 4DX rumbling cinematic experience. It will be quite the show for audiences as 4DX syncs with the reverberating beat and the musical numbers on screen," said JongRyul Kim, CEO of CJ 4DPLEX.

"We are truly excited about our partnership with CJ 4DPLEX as we continue to bring leading premium cinema formats to our Regal locations," said Ken Thewes, CMO at Regal. "4DX has been a great addition to our theatres, and we are beyond thrilled to bring the innovative format to our audiences in Jacksonville to experience the latest films in the most exciting, immersive way."

The release of Bohemian Rhapsody in 4DX is part of a larger agreement with 20th Century Fox to release several films a year in the immersive format, following the previously released films Maze Runner: The Death Cure, Deadpool 2, and The Predator.

Image courtesy of CJ4DPLEX and 20th Century Fox