Family entertainment restaurant brand Chuck E. Cheese has launched Adventure Zones, an active play concept.
The concept combines the Chuck E. Cheese Trampoline Zones with its new Ninja Run obstacle courses, delivering what it calls “an elevated play experience designed to inspire movement and adventure.”
Chuck E. Cheese has been piloting Adventure Zones in select locations across the US, and is scheduled for a nationwide rollout in 2025.
With features like jumping, climbing, and navigating obstacles, the Adventure Zones enhance the Chuck E. Cheese experience by combining physical activity with fun in a safe environment, fostering motor skill development and teamwork.
Chuck E. Cheese International locations are also adding active play options.
“Active play has always been at the heart of Chuck E. Cheese, and we believe play is a fundamental part of childhood development,” said David McKillips, president and CEO of CEC Entertainment.
“As part of our commitment to delivering unforgettable family entertainment that you won’t find anywhere else, as families’ expectations have evolved, so have we.
“Families have told us that traditional trampoline parks and bounce houses can feel overwhelming for little ones surrounded by bigger kids and teens, so we thoughtfully designed our Adventure Zones for younger kids.”
