Peanuts Worldwide, a subsidiary controlled by DHX Media, and Cedar Fair have extended their licensing agreement, recommitting to a multi-year deal.
The deal sees Peanuts characters, like Charlie Brown and Snoopy, showcased throughout Cedar Fair's 11 amusement park locations. The new agreement extends to 2025 with an added five-year option, exercisable at Cedar Fair's discretion, potentially bringing it to 2030.
"On the heels of our recent acquisition of the Peanuts brand, further cementing our relationship with Cedar Fair assures an extensive and continued North American presence in the amusement park arena and guarantees a long-term revenue stream in this category," stated Dana Landry, chief executive officer of DHX Media.
Matt Ouimet, chief executive officer at Cedar Fair, added: "The renewed relationship between Cedar Fair and Peanuts Worldwide allows both companies to develop and extend their brands, creating a more immersive experience for guests through meet-and-greets, live entertainment, merchandise and themed areas throughout the parks. With more than half of our parks now offering a free pre-kindergarten season pass for children, our continued showcasing of the beloved Peanuts characters underscores our commitment to entertaining young families."
