Fitting a card reader to an amusement machine can boost revenue by as much as 25 per cent claims Nayax, a major global provider of cashless payment systems.
The company is favoured by the Australian amusement operators association, NAMOA, and is being promoted within its membership.
Installing card readers into any games, including kiddie rides in unattended locations, for example, takes advantage of the growing cashless trend in Australia.
Nayax, says the trade association, works with operators in over 50 countries and started its activities in the vending industry in 2005, expanding into associated sectors, including arcades and FECs, but also operators of stand-alone games in unattended locations.
NAMOA said: “As consumers have become more used to using credit and mobile payments in their daily lives, operators need to recognize that offering cashless payments is a necessary addition to their machines. For most consumers, kiddie rides are essentially impulse purchases. A consumer who isn’t carrying cash is a missed sales opportunity. Providing a wide array of cashless payment options gives an operator the best possibility of completing a sale.”
In an article in its in-house magazine, NAMOA added: “For operators in the entertainment industry, Nayax has created a quality solution for the market, offering incremental price options, which allow consumers to buy several rides or play a handful of games at once. Additionally, with Nayax’s solution, operators of arcades and FECs can replace cumbersome tokens which typically require a lot of time to count and manage, with prepaid cards. Prepaid cards are advantageous because they nurture loyalty among consumers and encourage more frequent use of machines. Nayax’s system is easy to install and can be retrofitted to existing machines.”
A testimonial comes from RideOn Entertainment, an Australian operator. Its CEO, Dale Smorgon, said: “RideOn has taken a leap to the next level and partnering with Nayax Australia has enabled us to accept card payment, increase our prices and monitor our rides. Nayax has proved itself a reliable partner and I wouldn’t hesitate to recommend it to any NAMOA member.”
Pictured: A kiddie ride in Australia fitted with a card reader
