Steph Norbury considers the challenges facing amusement equipment suppliers in the markets of Brazil, Russia, India and China.
IN economic circles there is an expression - “the rise of the rest” - to describe the rapid expansion of emerging economies to such a scale so as to match those of more developed countries. The major players in this phenomenon were the four markets of Brazil, Russia, India and China, which became known as the BRICs.
The BRICs countries comprise a huge portion of the world’s international business. During normal times, these countries have very sound economies that, though in some cases are somewhat restrictive to trade, are easy to work with and demonstrate long periods of successful international business.
