The production of Radical Bowling’s Radical bowling balls will be moved to Brunswick Bowling’s manufacturing plant following a deal struck between the two companies.
Phil Cardinale’s high-tech bowling ball company will now be renamed Radical Bowling Technologies. He will continue in his role in the development, sales and promotion of the company’s product line.
“Brunswick gives us stability and first-class manufacturing for our balls and this agreement will allow Radical to expand its reach with improved sales and distribution to pro shops and consumers around the world,” Cardinale said. “In return, I bring a cult following for Radical balls – bowlers who aren’t Brunswick customers.”
Brian Graham, director of sales and marketing for Brunswick, said the deal to create Radical Bowling Technologies further demonstrated his company’s efforts to grow its overall position in the bowling business.
“This brand will allow us to expand our product offerings to reach a new customer that is looking for a technological edge in their bowling balls,” he said.
