The third stage in a global roadshow featuring a new revolution in tenpin bowling rolled into London this week.

Qubica Qubica

QubicaAMF brought its new BES X technology to town and unveiled it to a specially-invited audience of top executives from the UK’s major tenpin bowling operators.

The one-day showing was at the Marriott Hotel at Heathrow Airport on Tuesday when top executives from the bowling company staged an elaborate demonstration of the new system before 50 operators.

BES X is a complete bowler entertainment system, accessed from the monitor at the head of the bowling lane and offering players a wide range of services and customised entertainments centred around their game-play.

Roger Creamer, who heads QubicaAMF’s Europe, Middle East and Africa office, told InterGame: “This is totally unique in the industry and will revolutionise the way the game is played. Our system puts us light years ahead of the competition.”

A full report on the London launch will appear in the June issue of InterGame.