Helix Leisure subsidiary Booking Boss, a cloud-based ticketing and booking management provider for attractions and tours, recently signed a landmark deal to provide its channel management solution to the VGS ticketing platform SnApp.


VGS is a ticketing system focused on the leisure and entertainment industries and boasts clients including some of the largest attractions in the world. It will now have the opportunity to connect seamlessly into global distribution networks that allow its customers to book tickets via multiple platforms.

“With changing consumer purchase behaviour for attractions and the increasing emergence of online travel agencies in this sector, this partnership allows VGS clients to access a global distribution network easily without all the administration and cost of connecting to each of them one by one,” said Renee Welsh, chief executive, solutions group for Helix Leisure.

“It’s also a win for the consumer who will now be able to view live availability and get instant confirmations to some of the worlds most loved attractions via their preferred OTA, in their language and via their preferred payment method. All making ticketing and booking frictionless for the customer.”

“With the integration of the Booking Boss Channel Manager, the VGS platform further extends its real-time connection to hundreds of distributors. The new option is highly beneficial to our clients, who optimise even more their global visibility and distribution capabilities, and to our client’s guests who have direct access to the latest offers already during their travel schedule and booking,” said Paolo Moro, CEO of VGS.