Amid the buzz of IAAPA Expo Europe, Bandai Namco Amusements Europe was also represented at another event in Liverpool, UK.
Format Group’s community-focused nightlife gathering offered Bandai Namco the opportunity to explore events that mirror the diverse nature of its products and services and the team brought its now-famous mascot, Wincha, along for the ride.
The gaming and nightlife culture event saw vibrant networking with live music, video game studio headliners, entertainment artists and community leaders sharing what makes the sector fast-paced, innovative and passionate.
It also ran an insightful series of panel sessions, which saw Bandai Namco’s design manager Steph Jones share the inspiration and challenges of launching the industry’s most successful online crane brand.