Blackpool Pleasure Beach in the UK is updating its Wallace & Gromit attraction to feature scenes and characters from the latest film.
Wallace & Gromit’s Thrill-O-Matic will receive five additions, including fan-favourite characters from the BAFTA-winning film like Norbot and new interpretations of Feathers McGraw, alongside the famous duo.
Pleasure Beach has also confirmed that there will be additional updates to the ride’s queue line and has introduced exclusive new merchandise, including Norbot toys and gifts, at its dedicated Wallace & Gromit shop.
The new additions are set to debut this summer, with creator Aardman working closely with the Pleasure Beach team to build the new set pieces.
Amanda Thompson OBE, CEO of Pleasure Beach Resort, said: “Pleasure Beach is renowned not only for introducing exciting new rides, but for constantly investing in updating the story, systems, technology and theming of our classic attractions.
“Wallace & Gromit are national treasures and have always been a firm favourite with visitors, but the success of their new film has certainly delivered a renewed excitement for the characters and their stories. To be updating this wonderful ride truly reaffirms our commitment to attracting families back to the resort for what we hope will be A Grand Day Out.”
