Frontgrid, the manufacturer of immersive adventure attraction ParadropVR, says the experience is on target to hit over one million rides across all its global locations in 2019.
Frontgrid revealed that total ride numbers have received a boost in the second quarter of 2019, thanks to a record-breaking launch of ParadropVR at the VR Park, Dubai.
Ride utilisation and revenue figures have out-performed all other virtual reality attractions since launching at the park in March, according to operator Emaar Entertainment. An increase in guests at existing locations, including Universe Science Park, Denmark, iFly and Merlin Entertainment’s The Bear Grylls Adventure in the UK, has also contributed to the strong results, which saw numbers increase by over 70 per cent from Q1 2019.
New ParadropVR installations planned for the remainder of the year are expected to increase numbers further still. The world-first ParadropVR City Flyer is set to launch at the King Power MahaNakhon in Bangkok this summer, with new installations in Malaysia, India, the UK and Saudi Arabia due to follow in the second half of 2019.
Visitors to the upcoming IAAPA Expo Asia will be able to meet with Frontgrid co-founder and CEO Matt Wells at the show and experience ParadropVR on Simworx’s booth 1650 from June 12 to 14.
Wells said: “Since launching our first installation in spring 2017, ParadropVR has consistently exceeded expectations in terms of performance, reliability and, crucially, ability to generate revenue and footfall for operators.
“We’re incredibly pleased by these latest results. With a number of new themes, concepts and games in development for release in Q4, 2019 is shaping up to be a really exciting year for Frontgrid and ParadropVR."
