Best Gaming Technology has agreed the supply of an additional 650 widescreen Novomatic terminals along with its proprietary sportsbook software to Betfred as part of the recent Ladbrokes/Coral sale of shops.
Confirming the agreement, Mark Stebbings, managing director of Betfred Retail, said: “Following our acquisition of the Coral/Ladbrokes shops, we wanted to ensure that our customers received the best possible product and service. To this extent I am very happy to confirm that we are extending our deployment of the BGT product across all of our new estate and will have an SSBT estate of over 2,000 machines.”
BGT’s UK managing director, John Pettit, said: "We are delighted that Betfred has decided to extend its relationship with BGT with the deployment of our product across all of its new shop estate. It underlines the importance and appeal to customers of our product in a betting shop. This will also deliver a significant SSBT footprint across Betfred’s estate and underlines the importance of the partnership as we move forward.”
