Ian Donegan asks how modern FEC owners are getting the most out of theming and design.
SOME companies have risen to stratospheric success by appreciating packaging. Around Valentine’s Day, a person would be hard-pressed to find a chocolate manufacturer that doesn’t sell heart-shaped boxes of assorted truffles. But where did this tradition begin?
British chocolate company Cadbury is credited for introducing the heart-shaped candy box to consumers back in 1861 when Richard Cadbury was seeking a way to use the pure cocoa butter extracted during the drinking chocolate manufacturing process. He devised a completely new product: “eating chocolates,” which he packaged and sold in colourful, heart-shaped boxes he designed himself.
Read the full article in the November-December issue of InterGame
