US-based distributor Betson Enterprises is to open its 13th distribution office early next year.
The new facility, which will be located in Salt Lake City, Utah, will be up and running in February.
Bob Geschine, president of parent company H Betti Industries, said the region is a “strong family entertainment market.”
“We will bring to our operating customers our financial commitments and aggressive marketing programmes with improved parts and service support,” he said.
Based in Carlstadt, New Jersey, Betson will be celebrating its 80th year of “experience and leadership” in the coin-op industry in 2014.
