Research conducted by UK distributor RLMS has shown that, if presented correctly, a pusher machine can show a substantial increase in income, up to 30 per cent more, in fact.
The company is a distributor for Bulldog Games, the new brand of pushers and redemption equipment. They said that if ‘well-dressed’, a pusher such as the eight-player Deal or No Deal could easily rank with the best-earning games on an FEC floor.
Freddie Shreeve, RLMS sales executive said: “There’s absolutely no doubt that dressing a pusher to suit the motivations and interests of the customer base is a great skill and one which has a direct impact on cash in box. From the time I’ve spent with the Bulldog range at a large number of coastal resorts, it’s clear that UK operators have an encyclopaedic knowledge of their customers built up over many years. Not only do operators have a deep understanding of the psychology of playing but they also require an up-to-the-minute knowledge of trends, tastes and fashions. It’s a precise set of skills that illustrate how well seaside businesses know their customers.”
The Bulldog brand reported first quarter sales 86% ahead of forecasts. RLMS is making the portfolio of games available on a revenue-sharing option.
Pictured: RLMS sales executive Freddie Shreeve with the Bulldog Deal or No Deal pusher.
