Bell-Fruit Games will be celebrating 50 years of innovation at ICE with a huge product showcase.
Now part of the Novomatic Group, Bell-Fruit will be using its presence at ICE to showcase a total of 24 games for the UK, Belgian, Spanish and Dutch markets.
The company is inviting ICE visitors to join them at its stand to not only celebrate 50 years in the business, but more importantly to view “the games of tomorrow” and to learn about the company’s development strategies moving forward.
“2012 was a milestone year for Bell-Fruit,” said managing director John Austin. “As part of the Novomatic Group we now have owners who are as passionate about gaming as we are and who have the insight, vision and financial commitment to enable the brand to take on the challenges of the next 50 years. “In the short period that we have been part of the Novomatic family we have been making big investments throughout the business and while securing brand licences such as the extension of Deal Or No Deal, which we announced in the autumn, are the highest profile examples of our commitment to the market, we also continue to make a big contribution to the infrastructure at our Nottingham head office and to the R&D team based there.
“We will have our most senior executive team at ICE who will be available to not only profile our new games releases but also to explain our thinking on product moving forward and outline how we will be responding to the challenges and opportunities for gaming in Europe.”
