AWP manufacturer broadens its horizons
The pure amusements market will sit up and take notice of Bell-Fruit Games’ largest-ever booth at the EAG trade show. The supposedly single-minded, dedicated-to-AWPs manufacturer has now entered the redemption games market. And as one might have expected, the Novomatic UK subsidiary has done it in style - with 17 amusement devices aimed directly at the family seaside arcades and FECs in the UK and in the wider international markets. Using the new brand name Bulldog Games, driven forward by newly-appointed managing director Peter Collinge, Bulldog ticks many boxes for Chris Butler, managing director of both Bell-Fruit and Astra Games. With a UK Category C (amusements with prizes) market constantly eroding for a number of factors, Butler has two large factories to feed.
