Bay Tek Games has appointed industry veteran Rick Rochetti as director of sales and marketing.

Rochetti has been in the industry for over 28 years, beginning on the distribution side at Bally Midwest. A sound understanding of the distribution chain led him to video game manufacturer Taito Corp. He later joined other industry veterans at Sammy USA. After the merger between Sammy Corporation and Sega Amusements, he served as Sega’s president.

At Bay Tek, Rochetti will lead all sales and marketing efforts while helping to form the direction of the company’s product portfolio. The 31-year-old firm currently offers a mix of ticket redemption games and merchandising games.