Competition in the US FEC market remains fierce but one operator has risen to the challenge, earning an award from IAAPA in the process. InterGame’s Mark Griffith spoke to HeyDay Entertainment to determine the key to its success
FAMILY entertainment is a tough nut to crack: catering to the needs of a generation-spanning audience and striking the right balance of attractions to satisfy every type of customer is incredibly difficult. Get it right and a company can make huge profits and a lasting impression on the industry.
If pleasing customers wasn’t challenging enough, there are a lot of companies vying for the top spot, especially in the US, which has shown in recent years that it values family entertainment particularly highly.
