Amusement Services International dominated the entrance of this year's DEAL show, covering a 510sq.m area with new products.

But for Prakash Vivekanand it is not about showing off and being the biggest but showing a variety of products in a way that they have their own individual focus.


"We have categorised the products and put them in their own areas," Vivekanand told InterGame at the show. "It is about showing visitors how to merchandise the products right and teaching them how to lay out the products to their full potential."


Celebrating its 10th year in the amusement industry in the Middle East, ASI works with the top manufacturers in the industry and had a plethora of new product on show - from Sega’s Hummer racing game to Bay Tek’s Big Bass Wheel, to LAI’s Double Up Stacker and many others.


Commenting on the show and the market in the Middle East, Vivekanand said: "We have noticed a big difference in the way operators are buying this year. In previous years they have wanted to buy immediately but the recession is telling, with banks not helping clients.


"Our main aim for this show was exposure, which we have got and the quality of visitors is definitely high - although I have noticed a drop in numbers from Saudi and Kuwait, which could be related to a national holiday - but generally we have been pleased with the results."