LAI Games is restructuring its senior management in move that sees CEO Marshall Ashdown take on the new role of international sales director based in the UK.
The company, which is part of the LAI Group that also includes FEC operator TimeZone and systems supplier Embed, said the restructuring was part of an effort to increase its focus on sales and marketing and “to build greater depth at the corporate and manufacturing level.”
With Ashdown stepping down from his role as CEO in Singapore, LAI has begun the process of recruiting a new corporate leader for the business.
“For the last two years,” said LAI chairman Malcolm Steinberg, “Marshall Ashdown as CEO of the business has done an incredible job, constantly travelling between the manufacturing base in Asia and our main sales markets of the US and Europe.
“The business has experienced strong growth under his leadership. However, with his family still based in the UK it has been a difficult time for Marshall and this restructure will allow him to be UK based and bring more focus to the sales and marketing functions of the business.”
As the company’s corporate and manufacturing base is in Asia, it has been decided that the company would add “depth and strength” to the management by bringing in a new CEO that could apply more focus to the product development and manufacturing functions, he said.
“We remain very excited about the growth opportunities in the market for LAI Games.”
The planned changes will take place over a three-month period from August.
