Photo booth manufacturer Apple Industries won the second place in the IAAPA Brass Ring Awards’ Merchandising and Retail Products section for its Marvel Adventure Lab.
The photo booth takes images of the customer and places them in situations alongside Marvel superheroes in a comic book layout.
The process involves filtering and integrating the photo into the finished product and placing the guest into the comic with the voice of Iron Man’s AI system, Jarvis, guiding them through the process. One or two people at once can use the experience.
The content comes from Marvel Comics and is updated periodically. Players receive a 6ins x 10ins quality print with a matte finish to provide the look and feel of a comic book.
