An “enthusiastic European audience” greeted the current range of Face Place photo booths at the IAAPA Expo Europe in Paris in September.
The recent European outing for the US photo innovator was headed up by the successful Marvel Adventure Lab, which, as at most shows, enjoyed a consistent queue of visitors lining up to become part of a customised comic book.
The experience offered by the Marvel Comics-licensed photo experience sees user’s photos transformed into comic book art so they can become of a personalised story or cover alongside a myriad of Marvel Comics super heroes including Spider-Man, Black Panther, Captain America, Guardians of The Galaxy, The Avengers, Iron Man, Venom, Maximum Carnage, Thor and Captain Marvel.
The Marvel Adventure Lab, which offers prospective buyers the chance to create a new revenue stream, is now being installed in many European countries following a successful launch earlier this year in the US, Australia and Middle East.
Elsewhere on Apple’s stand at the show was the Photo Studio Prism, a compact version of Photo Studio Deluxe. “Due to its monumental size, the popular Photo Studio Deluxe could only be installed in very large environments,” said Apple COO, Scott Avery, “and following so many requests from our loyal partners and distributors, we decided to develop Photo Studio Prism, a smaller and more compact version to fit within many more locations. We were very pleased to notice a strong interest for both the Deluxe and the Prism at the show and we are confident we will increase rapidly the number of units installed across Europe.” “IAAPA Expo Europe was extremely successful for us as we showcased incredible products to an enthusiastic European audience,” said Allen Weisberg, Apple CEO. “This is also a unique opportunity for our sales team to meet again with our international distributors, potential new clients and all the industry leaders gathered for three days in beautiful Paris.”
