It is non-stop launching of fresh entertainment options in Saudi Arabia for the Sala Group.

The company has now opened its third laser tag centre at the Park Avenue Mall in Riyadh, Saudi Arabia.
It is the first of a new concept in laser tag, under the brand iCombat.
Mohammed Attia, CEO at Sala, said: "Although it is our third laser tag venue, we have a range of completely fresh ideas built into the iCombat concept.
"It is more challenging and competitive and we expect to open more under the same brand in the next year."
Sala operates the Billy Beez FECs, Sala City, Sala Karting and the Jumping Beez trampoline park, among other brands in Saudi Arabia.