Ahead of the release of the Angry Birds Movie this year, a new Angry Birds experience is to open at Madam Tussauds in London at the end of next month.
Developed in collaboration with Rovio Entertainment and produced for the attraction by ps Live, Angry Birds at Madam Tussauds is designed to digitally bring to live one of the key scenes from the film in a 3D backdrop, enabling guests to step in, interact and star alongside figures of characters Bomb, Chuck and Red.
Kieran Lancini, global head of media relations for Madam Tussauds, described it as a “new type of experience” for the venue.
Said Alex Lambeek, chief commercial officer at Rovio Entertainment: “We already have Angry Birds activity and play parks as well as theme park attractions, but Angry Birds at Madame Tussauds is something totally new.
“It really does marry the digital world with the physical, as animation and smart technology bring the movie to life around guests.”
