US Design Lab, a marketing firm, will be the Middle Eastern distributor for Creative Works, the US-based amusement manufacturer, from January 1.
Announced at the IAAPA Expo in Orlando, US, last week, the partnership will involve the company distributing Creative Works’ site design, escape rooms and mini-golf offerings.
Russ Van Natta, vice president of sales at Creative Works, said: “Expanding our current offerings throughout the Middle East has been a major goal of ours over the last year.”
The manufacturer also used the show to introduce its latest product, an interactive mini-golf, called Lucky Putt. Every hole is worth 3,000 points and these start counting down the moment the player begins to play, so speed is the name of the game. There are also different challenges in each hole that can earn the player points.
“The speed aspect encourages a better throughput every day. We think operators are going to really appreciate that,” said Van Natta.
The company also expanded its escape rooms offering with the introduction of two new themes, Medieval and Cell Block E.
