More consumers in the US are slowly moving away from traditional nightclubs and bars and choosing to spend their money in one of the many recently monikered “tainment” sectors.
The likes of Dave and Busters’, Main Event, Scene 75 and Lucky Strike, among others are increasingly taking the money of those who are shunning the night-time economies’ more traditional types of venue.
SevenRooms, a data-driven restaurant reservation platform provider, and YouGov, a market research company, collaborated on The New Nightlife report, which recently provided the statistics.
The study found that American consumer nightlife preferences are shifting away from large crowds, loud music and exclusivity.
Sixty-four per cent will leave a bar or club if it is crowded, while 54 per cent won’t even enter if there’s a line outside. Fifty per cent will go elsewhere if the music is too loud while 39 per cent will leave if there’s more than a 10-minute wait for a drink. Just over a third (34 per cent) won’t patronise a venue if there’s no food on the menu.
It’s not just any food either; 28 per cent prioritise quality food rather than just the usual fried offering, while 14 per cent want activities other than drinking, which points to the eatertainment venue.
Concerts, comedy shows and other live performances were the biggest draw (30 per cent), followed by movies (15 per cent), arcade games (nine per cent), and bowling (seven per cent).
When asked about this type of location, 29 per cent of respondents said they prefer going to a bar with activities, food and drink all in one place, while a quarter said they had more fun there and that such venues made for great date night destinations. On the back of this, 21 per cent said they were willing to spend more money on a night out at an eatertainment venue.
The most popular reason for a visit to the likes of Cinergy or Bowlero was a night out with friends, which was a response provided by 62 per cent, with birthday parties and anniversaries coming in at 43 and 38 per cent respectively.
SevenRooms commissioned YouGov to poll the views of 1,108 individuals who agreed to take part and are representative of all US adults aged over 18.
