Alterface’s creative director, Laurence Beckers, will be examining how smart technologies like AI and XR can enhance storytelling and visitor experiences in theme park attractions at the attractionsTECH conference at ISE 2019 on February 8.
Beckers will discuss how to get the balance right between creativity and technology when creating interactive attractions to produce a magical guest experience.
He will examine how the most promising new technologies can augment creativity and offer new opportunities for the attractions industry.
Beckers said: “There is currently a vast offering of digital media entertainment, from entry-level to highly sophisticated games. An interactive dark ride in a theme park should address young and old, so everyone has to understand the game dynamics very intuitively. Yet we need competitive elements for those seeking to excel. Not only does the technology drive this process, but also the storyline. Characters should emotionally appeal to the visitors and the story should be easy to grasp, offering enough challenge and engagement.”
Beckers has 18 years’ experience in the creative industries, working at the intersection of art, science and technology. She leads the Alterface creative division in creating successful turnkey projects like the multiple awarded Bazilyszek in Legendia, Poland, and the new non-linear Popcorn Revenge ride in Walibi Belgium.
Alterface CEO and founder Benoit Cornet said: “As an industry it’s important not to get locked up in your own box but to connect with other markets. This industrial cross-fertilisation can spur innovation and inspiration, exploring new opportunities and viewing different perspectives.”
