Activate’s immersive entertainment experience will launch in the Fort Worth area of Dallas, Texas, US, on February 12. It will be the brand’s third location in the city.
The immersive experience will include 11 different game choices, each lasting 75 minutes. They include challenges like the Laser room, Mega Grid and blasting the bullseye in Strike.
Guests in groups of two to five players can take on the experience with a variety of difficulties available, ranging from easy to extreme, while wearing RFID wristbands that will track their score and earn them level ups and prizes.
Depending on guest preference, the experience is either cooperative or competitive.
Activate’s director of marketing, Will Gray, said: “We are beyond excited to bring Activate to Dallas-Fort Worth, marking a huge milestone in our mission to redefine interactive entertainment.
“Activate isn't just another gaming experience, it's a full-scale adventure that challenges players to think fast, move strategically and work together in a way they've never experienced before. By merging cutting-edge technology with real-world physical engagement, we're creating an environment where players of all ages can push their limits, test their skills and, most importantly, have an absolute blast.”
The new venue is part of the company’s aim to double its US presence to 60 locations, with plans for “Los Angeles, New York, San Francisco, and beyond.”
