Physical gaming experience Activate has been named one of the Americas’ fastest-growing companies by The Financial Times.

It was recognised as first in the Leisure and Entertainment category on the Financial Times’ list of Fastest Growing Companies 2025, ranking 12th across all industries.
The award is based on its 209 per cent CAGR between 2020 and 2023. Activate currently has over 40 locations globally and expects to open more than 200 locations across the coming decade.
Adam Schmidt, CEO of Activate, said: “Activate’s rating as the number one in Leisure and Entertainment solidifies our place as a leader in the modern entertainment industry.
“This achievement reflects our team's dedication, our players' enthusiasm for the brand, our commitment to innovation and our passion for delivering an unparalleled gaming experience to millions of players worldwide.
More than 3.9million players have now experienced Activate across the world, with the company growing tenfold over the past three years.