Exertainment is taking off as a fun concept combining activity with entertainment.
Exertainment may not be the easiest word to trip off the tongue and may sound like it was made up by a slick marketing executive somewhere to popularise a new gimmick.
But exertainment is certainly not a gimmick – it’s a concept that is well and truly taking off and changing the way people are having fun.
Read the full article in the May issue of InterGame
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