We asked three leading operators what games they’re keen to bring to their locations, their thoughts on the use of time cards and whether they think the industry is doing enough to attract new customers.
IG: A variety of new redemption and video titles have been launched for 2014; are there any new titles that stand out for you and do you plan to purchase them for your business this year?
On redemption games we are particularly excited about Blaster from Benchmark, Ticket Monster from Bay Tek, SpongeBob – Hit the Beat from Andamiro, Barrel of Monkeys from Betson, Down Da Clown and Monopoly from ICE, Colour Match and Piñata from LAI, Plants vs. Zombies from Sega, a collection of games from UNIS - to name a few. On video titles we are particularly excited about Batman and Aliens from Betson, Storm Racer from Wahlap, Transformers from Sega and a few photo booths, as well as music and dance-based games.
What are your thoughts on the use of time cards within amusement locations, where players purchase unlimited play during a specific period of time rather than pay per game? Do you think this concept will become increasingly prevalent within the sector? What are the benefits/disadvantages?
I think time-based packages receive an exceptionally good response. This is more so for larger format locations upwards of 2,000sq.m that offer many games and attractions. Customers see a lot of value in these time-based play packages and the popularity will only grow over time. It has limited appeal in smaller footprint locations that are restricted by the range of attractions and games and are less capable of engaging customers for a minimum of two hours of uninterrupted fun. For time-based packages to be successful the customers must receive a lot of value for their money and customers must have the choice of playing a number of games and attractions within the facility.
Read the full article in the February issue of InterGame
