A new £1.5m family entertainment centre, Mattel Play!, is to be developed at Albert Dock in Liverpool, UK.
Source: Albert Dock
Mattel Play! Liverpool is the first branded attraction of its kind in Europe and will feature Thomas and Friends, Bob the Builder and Fireman Sam.
The Grand Hall at Albert Dock is the venue for the new 13,000sq.ft facility, which will be operated by Heritage Great Britain, the group behind a number of tourist attractions and destinations, including Land’s End and Snowdon Mountain Railway.
Allan Leech, CEO of Heritage Great Britain, said: “We already have the experience of running some of the biggest visitor attractions and landmark brands in the UK. We are the custodians of the iconic Land’s End and John O’Groats, Snowdon Mountain Railway and The Needles sites and now for these great British children’s brands.”
Julie Freeland, senior director, global live events and attractions at Mattel, added:“Liverpool is the perfect location and Heritage Great Britain the perfect partner for this new world-class attraction.
“Our brands are known and loved by children around the world and the architectural splendour of Albert Dock provides the perfect backdrop for launching our first Mattel Play!”
Mattel Play! Liverpool is due to open in spring 2016.
