Lee Wild takes a look at one of the most enduring and successful parts of the industry – redemption.
IT’S often referred to as the bedrock of the industry and can make or break an arcade or FEC. Redemption is a market that looks simple on the surface, but contains numerous nuanced complexities that transform it into more of an art than a science.
It has been called one of the greatest marketing concepts ever invented - not only do customers have fun playing the games, they’re winning tickets that can be exchanged for prizes, all while continuing to spend money.
Read the full article in the July issue of InterGame
To receive every print and digital issue of InterGame, subscribe here
