As many a parent can attest, convincing a child to put down their phone, tablet or games console is easier said than done. The amusements industry, however, begs to differ, writes Mark Griffith.
FROM ticket redemption machines and pushers to kiddie rides, the world of children’s entertainment is one that remains as relevant as ever for the amusements industry. It is a unique sector in that the demographic for it never diminishes - when children grow too old, younger ones take their place.
The challenge for manufacturers, designers and suppliers lies in creating products and experiences that capture the imagination of generations that have become increasingly exposed to screen-based entertainment. So, what do those companies think of the current state of the market and how are they continuing to innovate?
