Scientific Games has launched the first omni-channel offering in the lottery industry featuring Hasbro’s The Game of Life brand.
Scientific Games has created instant scratch games and fast play terminal-generated games for retail and online with the Pennsylvania ilottery program.
The US$10 The Game of Life instant scratch game and $5 Fast Play game went live at Pennsylvania Lottery retailers in May and June, respectively. The scratch game generated $15.2m in revenue in its first month.
Drew Svitko, executive director for the Pennsylvania Lottery, said he was confident the brand’s “adventurous theme and immediate recognition” would impress both online and in retail.
He added: “Launching games with multiple ways to play creates more awareness for all the different kinds of entertainment we offer while driving proceeds to benefit older Pennsylvanians.”