American Gaming Group, operator of Wildwood Casino in Cripple Creek, Colorado, US, has entered into an agreement with ISI Race & Sports to provide hardware, software and marketing services for its upcoming sports betting offering.

Final licensing approval for ISI from the Colorado Division of Gaming is pending. “Wildwood has become the market leader for casinos in Cripple Creek and we wanted a partner who could help us achieve the same status for retail and online sports betting,” said Joseph J Canfora, CEO of AGG. 

“We are able to combine our extensive knowledge of the local Colorado market with ISI’s 20 years offering sports betting services and the Amelco betting platform and native mobile apps to create a winning experience for our customers.”

Wildwood Casino opened in 2008 and is the newest full-service casino property in the Cripple Creek market. The property features over 500 slot machines, 14 table games and is currently in the process of building a 102-room hotel that is anticipated to open by the end of 2020.

“We are very excited about the opportunity to help bring sports betting to Colorado,” said Bill Stearns, president of ISI. “We’ve been doing this for more than 20 years and have developed best practices that help our partners get out of the gate early and maintain their lead in sports betting.”