UK gambling companies may face more strict guidelines over language they use in advertising.
The Times newspaper said that government ministers are likely to use tougher demands on phraseology in advertising. Common today is: “When the fun stops, stop” and ‘Take the time to think’, but some now feel that these do not go far enough.
The lead in this respect has been taken by Australia, where stronger control is being taken over messaging. Australian alternatives range from ‘Imagine what you could be buying instead’ and ‘Chances are you are about to lose…’.
The hint that tougher controls over wording may come was made by gambling minister Paul Scully in a recent speech, in which he said: “We are looking at this in the review,", referring to the pending review of Britain’s current gambling laws.
