Scientific Games' wholly-owned subsidiary, The Global Draw, and Elixir Gaming Technologies have formed a strategic alliance to address new opportunities in the high-potential gaming market of Cambodia through placements of Global Draw's server-based gaming machines at Elixir Gaming sourced venues.
Global Draw and Elixir Gaming will share in the net win of the machines placed. It is expected the companies will enter into a similar arrangement for the Philippines in the first quarter of 2009.
The first placement of machines under the agreement will see 65 Silverball networked gaming machines placed in casinos and licensed gaming halls in Cambodia during the first quarter of 2009. In addition to securing new locations for the placement of these products, Elixir will provide ongoing marketing and technical support.
Global Draw first introduced server-based gaming to the British betting market in the late nineties and has over 13,000 of its Silverball and Nevada terminals operating worldwide.
Neil Moir, director of international business development for Global Draw, said: "This alliance aligns us with the perfect partner to access the south-east Asian gaming market, which is the fastest growing gaming market in the world.”
"We expect our exciting level of content and increasing the level of security and flexibility offered by our products will provide immediate benefits to venue owners and their players in these rapidly growing markets."
Elixir Gaming is a leading supplier of technology gaming solutions in its key markets in Asia. Through its growing installation base of over 1,200 electronic gaming machines, which are leased to its customers on a participation basis, local market relationships and operational expertise, Elixir has established a meaningful presence in the high-potential gaming markets of the Philippines and Cambodia.
