UK-based bookmaker Fitzdares has welcomed England’s second highest all-time Test wicket taker, Stuart Broad, as its flagship brand ambassador.
The two-year deal will offer Fitzdares members exclusive access to Broad, with monthly blogs, video content and Fitzdares Club appearances throughout the year.
Together, Broad and Fitzdares will also support a charitable initiative, with Broad playing with £500 per month to stake on his choice of sporting events, with all profits going to The Broad Appeal, which raises money and awareness for Motor Neurone Disease.
Broad’s monthly insights on the biggest sporting events promise to spark debate and set the agenda as Fitzdares continue their tradition of standing up in the moments that matter.
“For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man!” declared William Woodhams, Fitzdares CEO.
“Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us? A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
Broad said: “Fitzdares is quirky, smart and likes to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”
