Storm Gaming Technology, the UK-based developer of omni-channel slots, has struck a content supply deal with Gala Leisure, the UK’s largest retail bingo operator.
The deal will see Storm supply its range of both non-branded and ITV-branded gaming content into Gala’s retail bingo clubs for use on its handheld tablet estate.
The game content within the agreement includes popular household TV titles including The Chase, Tipping Point and the The Only Way is Essex, as well as iconic film brand Carry on Camping.
Storm Gaming Technology CEO, Richard Sheldon, commented on the deal: “Our brand investment is already showing great dividends. This new content supply agreement with Gala Leisure is a further sign that our policy of investing in brands and content development for retail markets was the right choice for Storm.”
This Gala Leisure supply deal is the latest in a series of high profile contract wins for Storm Gaming Technology, which will see the developer’s content appear on multiple retail gaming channels through 2018 and beyond.
