Aristocrat Technologies Europe described its debut appearance at the recent FER-Interazar in Spain as "highly successful."
The company used the Madrid show, held from September 24-26, as a launch pad for its new range of Type B and B+ games for the Spanish street market.
"Our games and dedicated cabinet, designed to appeal to a broad range of players, were very well received by key Iberian operators and media professionals alike," explained Aristocrat Europe’s marketing director, Marc Campman. "The show provided us with a perfect platform to gain excellent brand exposure across the Spanish market and we were in the enviable position of being able to provide content utilising some of best performing Aristocrat titles from Europe and around the world."
The show also marked another first for the company; it was the first time that Aristocrat has co-exhibited with multi-station table gaming specialist Electroncek since Aristocrat acquired a 50 per cent stake in the Slovenian company in 2005.
