SIS (Sports Information Services), a supplier of betting services, has agreed a deal with bookmakers to distribute live pictures and data from this month’s Saudi Cup – the world’s richest horse race.
Bet365, Betfred, Ladbrokes Coral, Paddy Power Betfair, Phumelela Gaming and Unibet are among the operators to have secured the rights to stream the Saudi Cup via SIS’s retail and online services.
Following the recent agreement made between SIS and the Jockey Club of Saudi Arabia, customers of these bookmakers will have access to live streams of the full two days of horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia.
The Kingdom Day race takes place on February 28 and Saudi Cup Day following on February 29.
Saudi Cup Day features the Saudi Cup race itself – known as the world’s most valuable horse race thanks to its US$20m prize fund and the $10m cheque handed out to the winner.
Paul Witten, product director at SIS, said: “We are delighted to have partnered with a number of leading bookmakers to provide their customers with live pictures and data, online and in-shop, from the world’s richest horse race.
“The Saudi Cup is set to be a fantastic event and will help to drive both increased engagement and revenues for our operator partners worldwide.”