InterGaming has been appointed the Official Publication of the Australasian Gaming Expo (AGE) and will produce a Show Daily during the 2017 event, which will take place at the newly-rebuilt International Conference Centre in Sydney from August 15-17.
The news comes as the show organiser, the Gaming Technologies Association, reveals that the 2017 event will be the largest in the history of the show. So far 176 companies in the gaming industry have booked space, taking up 90 per cent of the available accommodation at the ICC.
A Show Daily is a new feature of AGE. InterGame launched a Show Daily for the London ICE Totally Gaming trade show in 2011 and it was an immediate success. Now thousands of copies of the Show Daily are handed out to exhibitors and visitors as they arrive at the London venue each day.
“It is a big operation,” said InterGame’s David Snook. “It involves a team of gaming industry specialist journalists collecting the material from the show floor each day and preparing the editorial for overnight printing into newspaper-format publications. The completed Show Daily is delivered to the venue at the crack of dawn each day for distribution.”
The Sydney exercise, he said, would follow the same template. “The great benefit to the show and in particular the exhibitors, is the immediacy of a Show Daily. Everyone has equipment which they hope will be ready in time, but they never know… And when it is, they have no way of disseminating the information. The Show Daily can take care of that, as well as any other vital pieces of marketing or any announcements which an exhibitor might want to make.”
He added: “We approached the GTA with the view to launch the Daily for AGE because of the growing reputation and importance and size of the event. The gaming industry through Australia and New Zealand is substantial and its suppliers are highly professional. We want to help reflect that through the Show Daily and through the event itself.”
Ross Ferrar, CEO of the GTA, said: “After recent significant growth, the 2017 Australasian Gaming Expo is set to increase its regional significance at ICC Sydney. At 19,000sq.m, it’s one of the major casino gaming equipment trade shows and fittingly, more than a dozen new casinos are scheduled to open in the Asia-Pacific region over the next few years.”
