Scientific Games launched mobile online sports betting with Caesars Entertainment in the US state of New Jersey yesterday to coincide with the start of the professional football season.

The launch allows Caesars customers in the state to place bets on their mobile devices and expands Caesars' turnkey sportsbook betting from in-venue to online via mobile and desktop. Caesars is now taking mobile sports bets via The Caesars Casino and Sports app, powered by Scientific Games, which offers a seamless experience for the player in a single app.

This launch showcases the power of Scientific Games' partnership with Caesars, one of the most diversified gaming and entertainment companies. The two companies now have the unmatched ability to provide a full-service offering to bettors that includes the sportsbook platform, player account technology and highly engaging customer touchpoints across in-venue screen solutions, point of sale terminals and the digital portal.

Scientific Games' OpenBet technology provides Caesars' players with intuitive and sleek solutions, enhancing the sports betting experience both in property and online.

The Caesars Casino and Sports app is available through the App Store and on Caesars' website for Android users. Caesars' mobile sports betting offering is integrated with Total Rewards. Tri-state area gaming customers can access the mobile application in the state of New Jersey.