Scientific Games continues to expand its SG Content Hub Partner Program with Inspired Entertainment joining the lottery industry content delivery platform.
Inspired's portfolio of lifelike virtual sports featuring some of the most exciting professional leagues and teams will now be available to Scientific Games ilottery customers around the world.
With offices in the US and UK, Inspired offers easy-to-play virtual sports games that mimic the experience of real sports betting using technology that has evolved over two decades.
Each event lasts approximately 90 seconds. Inspired boasts the largest array of sports available 24/7, including at times when live sports are not available.
Brooks Pierce, president and CEO of Inspired Entertainment, said: "Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content.
"We're thrilled to bring the virtual sports experience to ilottery players globally through this partnership."
Scientific Games is also partnered with Inspired on its sports betting aggregator to serve the lottery company's sports betting customers worldwide.
Steve Hickson, VP of digital games for Scientific Games, said: "We're pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship.
"Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers."
