Scientific Games’ SCiQ retail technology has rolled out across the US state of Colorado as part of the Scientific Games Enhanced Partnership programme with the Colorado Lottery.
Under the SGEP retail optimisation pillar, SCiQ technology lifted Scratch games sales by as much as 13.7 per cent at participating Colorado Lottery retail chain stores since installation.
The SCiQ system provides retailers with a suite of features, including fully integrated digital menu boards for modern product display, automated inventory management, real-time store-specific sales and market basket performance reports and enhanced product security.
The project, which launched at select Colorado Lottery retail locations, is part of Scientific Games’ collaboration with the lottery on modernising how Scratch games are purchased and sold. In fiscal year 2023-24, sales from Colorado Lottery scratchers topped US$588m, providing hundreds of millions in proceeds for parks, trails, pools, open space and schools across the state.
“The response from our retailers has been very positive. They are excited by the sales and commission increase, the modern footprint in stores and the operational efficiencies the technology brings,” said Tom Seaver, director of the Colorado Lottery. “We have some chain stores that are now incorporating a space for SCiQ when they are planning a store renovation.”
